Problem: B2B client needed to develop awareness, gain recognition and attract in market leads to launch their “niche within a niche” packaging solutions in a highly competitive industry.
Solution: Working closely with their in-house team, we developed a robust marketing strategy, developed their brand and identity, and created a full suite of branded digital marketing materials, followed by executing a search engine optimization plan using content marketing to build authority and generate leads.
After 24 months all key performance indicators had significant improvement:
