Clarity Cohesion Continuity Connection by Design

Design that makes your value clear, consistent, and easy to follow.

I help B2B companies plan and design sales and marketing materials that effectively support buyers from first exposure through decision.

Clear hierarchy buyers can follow

Cohesion across sales and marketing

Continuity between touchpoints

Connection buyers can feel

Two Common Problems

These typical patterns can negatively affect both sellers and buyers.

Sellers feel the impact first:

New assets are added without clarity on when or how they should be used
Design decisions become subjective instead of strategic
Long-range planning gives way to urgency and compressed timelines

Buyers experience the consequences downstream:

Your value is harder to grasp quickly
Information feels fragmented across touchpoints
Decisions require more effort and more internal justification than they should

Are your materials clear to buyers?

If your sales and marketing materials feel disconnected, inconsistent, or less effective than they should be, start with a short one-page self-evaluation.

Solving these Problems

Instead of approaching sales and marketing materials as isolated projects, I help B2B companies step back and look at the full picture.

The work starts by reviewing what already exists — identifying gaps, overlaps, and misalignment with how buyers actually move from first exposure through evaluation and decision. From there, I help plan which materials are needed, what role each one plays, and how they should be used together.

Next, design is applied strategically, not as decoration, but as a tool for communication — shaping hierarchy, flow, emphasis, and continuity so information is easier to understand, trust, and act on at every stage.

Whether refining existing materials or designing new ones, the goal is the same: clearer communication for buyers, and a more coherent, reusable system for teams.

Is this the Right Fit?

This approach is a good fit if you’re a B2B company that:

Wants clearer structure and consistency
Is tired of creating materials reactively
Needs materials that support long, considered decisions

What clients say about working together:

"We consistently get great feedback on our multiple websites. We appreciate the customer-driven approach."

"Most Design has done an amazing job of developing our visual and media brand and communications. Lynne listens well, is sensitive to our needs, and delivers quality work on time!"

"We presented to a large team at a major client's headquarters. The feedback and interaction was positive and I believe the content and format you provided was a key piece."

Are your materials clear to buyers?

A single, easy-to-scan page that helps B2B teams spot where buyer understanding breaks down across their sales and marketing materials.

I’ll share the one-pager and follow up once to see if it was useful. No spam. No sales sequence.

Work With Me

I’ve spent 20+ years working with B2B companies, creating and refining websites, decks, and supporting materials.

Over that time, I’ve seen two common patterns: materials are created one asset at a time to meet immediate needs, with little opportunity to plan how they should support buyers from first exposure through decision; and design is treated as decoration rather than as a critical tool for communication, trust, and persuasion.

Today, I help clients address both by planning materials around the buyer journey and designing or redesigning them so communication is clear, cohesive, and effective. The result helps everyone: buyers understand the value more quickly and make confident decisions, while teams benefit from a unified story and a clearer blueprint for how and when to use their materials.

Working Together

Working together is focused and collaborative by design — this work depends on shared context, thoughtful pacing, and active participation on both sides.

Direct Partnership

You work directly with one person from review through execution, which preserves context and depends on open, ongoing collaboration.

Focused Expertise

Work is focused on planning, structuring, and designing B2B sales and marketing materials — not managing campaigns or as full-service marketing.

Continuity Over Time

Materials are designed to evolve coherently over time, which works best when there’s space to think, iterate, and build on what’s already in place.

Designed for Real Constraints

The work accounts for real timelines, budgets, and internal pressures — and prioritizes what will have the most impact, rather than trying to do everything at once.