Problem: The client required a significant visual modernization to refresh its brand image. The existing aesthetic, including the logo, graphics, and color palette, appeared dated, and the former typography choices actively hindered readability, making dense articles within their newsletters difficult for the audience to digest.
Solution: A comprehensive brand overhaul was executed to establish a modern, professional, and approachable aesthetic. This involved implementing a new logo, color palette, graphics, and typography to improve content accessibility. This cohesive identity was first applied to the newsletter and then to the redesigned website, ensuring a unified, future-ready visual presence.
